Adam Borsiin

I'm a UX Researcher from Malmö, Sweden.
Driven by a passionate curiosity to uncover the underlying reasons behind the intricate world of user behaviour & empower developers through actionable insights.

in 2017 I took my first steps into the game industry through an intership at Massive Entertainment as part of the Interaction Design bachelors program at Malmö University.

For the last 4 years I've been primarily working on the Avatar: Frontiers of Pandora (AFOP) franchise as a User Researcher & leading the research as a User researcher - Project Lead on AFOP: Skybreakers DLC, AFOP: Secrets of the Spires & the recently released AFOP: From The Ashes Expansion.

As Massive Entertainment is just one of many Ubisoft owned studios, I've been fortunate to work on projects with production teams & developers from various projects & studios from all over the world. You can see some of those projects in the gallery below