• User Researcher specializing in player‑focused research for AAA game development
• Experienced in designing and executing structured playtests, synthesizing insights, and collaborating with multidisciplinary teams across full production cycles.
• Background in interaction design and extensive hands‑on experience with usability testing, qualitative analysis, and player behavior observation.

Massive Entertainment – A Ubisoft Studio

5 years 9 months

User Researcher (Project Lead)

January 2024 – Present (2 years 3 months) | Sweden

• Lead researcher for full AAA production cycles across multiple design and production teams.
• Design and execute player‑focused research methodologies tailored to project needs.
• Align with stakeholders on research goals, scope, and expected outcomes.
• Analyze qualitative and quantitative data to produce actionable insights.
• Communicate findings through reports, presentations, and cross‑team collaboration.

User Researcher

June 2023 – January 2024 (8 months) | Malmö, Sweden

Junior User Researcher

June 2022 – June 2023 (1 year 1 month) | Malmö, Sweden

Research Assistant

July 2020 – June 2022 (2 years) | Malmö, Sweden

• Supported setup and maintenance of hardware and software for consumer tests.
• Assisted in moderating playtests, interviews, and focus groups.
• Handled participant recruitment, communication, and test‑day support.
• Maintained lab equipment and ensured smooth test operations.

Malmö University

Interaction Design Student

September 2016 – July 2019 (2 years 11 months) | Malmö, Sweden

Massive Entertainment – A Ubisoft Studio

Student Intern

September 2017 – March 2018 (7 months) | Malmö, Sweden